About Us

J. R. Zent & Associates was founded in 1969.  Brad Zent joined the business in 2002 and works alongside Jim to provide the highlest level of service to our clients. 

Jim's professional designations include: CLU®, ChFC® , RHU

  • Being a leader in the insurance and financial services industry means continually striving for improvement. To keep pace with clients' needs, J. R. Zent & Associates, LLC has access to new products, enhanced product features, expanded quality service, and pioneered new technologies. Breaking new ground is part of our tradition.
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  • Seeking Balance in a Mutual Fund

    Balancing stocks and bonds can be a central part of building an investment portfolio. Find out how balanced funds follow a similar strategy.

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